5 Must Read Books While Starting A Ketamine Clinic

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When we started out on this journey of entrepreneurship to set up our ketamine clinic, we wanted to make sure we went about it the right way. We wanted to feed our minds with the type of information that would help us build a successful business, plus help us keep our sanity in the process! In this article, we want to share with you 5 must read books that helped us to start our ketamine infusion clinic.

1. Start With Why, by Simon Sinek

You have to be clear on your why. So why exactly are you starting a ketamine infusion clinic? This is important on two fronts:

a) For your personal motivation - You are going to face a lot of challenges as you strike out on your own and your “why” will propel you through it.

b) For your branding - This is very much related to your personal why/motivation, because it’s that authentic reason that can serve your future patients which draws them to you plus makes it a continued joy for you to provide your value and service to them.

Accordinlgy, Simon Sinek guides you through this exploration of “Why” in this powerful book. 

2. Rich Dad Poor Dad, by Robert Kiyosaki

If you like learning in a story telling format, this book is for you! What is most powerful about this book is that it helped us get out of the mindset of trading time for money. Going through medical training your mind shifts to the amount of value you can provide per hour, or RVUs generated per patient. While you may not agree with all aspects of the book, this book gets you thinking about how being your own boss is actually less risky and supports you in your decision to create your own business. He reminds us that money is an idea and that value can be created by using your brain.

3. How To Win Friends and Influence People, by Dale Carnegie

This classic book is a nice blend of business and psychology. Understanding how people respond and how to connect with them is key in forging not only business relationships but also relationships with patients. We’ve found that the more we understand how people (ourselves included) work/think/function the better we are able to serve them and help them transform their lives. The first three principles are timeless:

1) Don't criticize, condemn, or complain

2) Give honest and sincere appreciation

3) Arouse in the other person an eager want

4. Never Split The Difference, by Chris Voss

Starting your own medical clinic requires you to interact with a lot of different business people which results in you getting to negotiate, more than you realize. The art of negotiation is not taught during our medical training and that gap is more than filled with this book, written by Voss (a former FBI hostage negotiator). Whether it is negotiating a better rental agreement to better pay in your current clinical practice while you start up your clinic on the side, this book has helped us tremendously. A few powerful tips are to listen deeply, mirror, and talk with a slow, calm, clear voice like a late night radio show host.

5. Time Off: A Practical Guide to Building Your Rest Ethic and Finding Success Without The Stress, by John Fitch, Max Frenzel, and Mariya Suzuki

How can we talk about taking time off when you are juggling your current clinical practice plus starting your own ketamine clinic? Personal experience has taught us not taking time off has hurt our personal/business growth and happiness. This book taught us the importance of “doing nothing” and gave us permission to have fun all the while building our ketamine clinic and ketamine course business. While you will be working hard when you first start the clinic, it’s all about striking a balance between work and personal time.

There are so many other good books, but check out the five books to get you started. While these are not all the classic business books, the “soft” skills - which we don’t think are that soft - are so important to your growth and enjoyment as you start on your entrepreneurial journey.

You can always learn the more “hard” skills by joining our email list to be notified about the next free webinar and open registration for Ketamine StartUp.

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When you start a ketamine clinic as a physician, there are so many things that you should learn in order to survive and stay sane. Check out our list of must-read books in this blog.