Episode 10 - Can My City's Population Support A Ketamine Clinic?
Explore the viability of opening a ketamine clinic based on city population, dive into patient number calculations, and learn an effective marketing and community education strategy to navigate the challenges and opportunities of ketamine therapy.
In this episode of the Ketamine Startup Podcast, we tackle the critical question: Can your city's population support a ketamine infusion clinic? You’ll learn how to assess your local demographic, identify potential patients, and use a back-of-the-envelope calculation to get a rough patient estimate. You’ll also discover how the importance of marketing and education is needed to improve the perception of ketamine therapy in both potential patients and the broader medical community, aka your potential referring providers.
No venture is without risk, but with courage and an adventurous spirit, setting up your own ketamine clinic may be a sustainable and exciting endeavor. Listen in for insights and helpful resources for prospective ketamine clinic founders.
Episode 10 show notes:
00:00 Introduction
00:37 Understanding the Risk of Starting a Ketamine Clinic
01:13 Calculating the Potential Patient Base for Your Clinic
06:02 The Role of Marketing in Attracting Patients
06:22 Special Offer for Aspiring Ketamine Clinic Founders
07:20 Overcoming Stigma and Educating the Medical Community
10:52 The Importance of Collaboration in the Medical Field
11:38 Embracing the Risk and Adventure of Starting a Clinic
13:39 Conclusion
Thanks for listening
JAMA article mentioned in the episode: